ANTIL S Silicone Body Scrubber for Shower Gentle Exfoliating Bath Brush with Soft Bristles Non Slip Ergonomic Handle Deep Cleansing Body Exfoliator for Men Women Lather Boosting Shower Brush

ANTIL S Silicone Body Scrubber for Shower Gentle Exfoliating Bath Brush with Soft Bristles Non Slip Ergonomic Handle Deep Cleansing Body Exfoliator for Men Women Lather Boosting Shower Brush

- The ANTIL S Silicone Body Scrubber is designed to gently exfoliate the skin while in the shower or bath. Made with soft bristles and a non-slip ergonomic handle, this body scrubber helps to remove dead skin cells and impurities from the skin, leaving it smooth and refreshed.

- Key Features: Soft bristles for gentle exfoliation, non-slip ergonomic handle for easy use, deep cleansing body exfoliator, lather boosting shower brush.

- For whom: This body scrubber is suitable for both men and women who want to improve the texture and appearance of their skin. It is ideal for those looking to incorporate exfoliation into their shower routine.

- Pros: Gentle on the skin, helps to boost lather of shower products, ergonomic handle for easy grip, effective at removing dead skin cells.

- Cons: Some users may find the bristles to be too soft for deeper exfoliation, may require regular cleaning to prevent bacteria buildup.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Innovative design with soft bristles and ergonomic handle.	GFK
Brand Strength	20	15	Strong brand reputation in personal care segment.	Brandwatch
Category Momentum	20	10	Growing demand for bath accessories in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products.	Euromonitor
Competition	10	6	Facing moderate competition from established brands.	Statista
Use-case Advantage	5	5	Effective exfoliation for both men and women.	Kantar
Final Market Score	100	66/100 (3.30/5)	Well-positioned silicone body scrubber with strong brand and feature fit.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—