Ancient Living Multani Mitti Luxury Handmade Soap 100 gm Pack of 2 Pure Natural Facial Scrub Deep Cleansing Soap Fuller Earth Clay Suitable for Oily and Combination Skin

Ancient Living Multani Mitti Luxury Handmade Soap 100 gm Pack of 2 Pure Natural Facial Scrub Deep Cleansing Soap Fuller Earth Clay Suitable for Oily and Combination Skin

About Product: Ancient Living Multani Mitti Luxury Handmade Soap is a unique blend of pure natural ingredients, including Fuller's Earth Clay, known for its deep cleansing properties. Key Features: This soap not only cleanses the skin but also acts as a facial scrub, gently exfoliating dead skin cells and impurities. For whom: This soap is specially formulated for those with oily and combination skin types, helping to balance and clarify the skin. Pros: - Deep cleansing action - Natural ingredients - Handmade soap Cons: - May not be suitable for dry skin types

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Multani Mitti and Fuller's Earth are highly sought after for oily skin care in India	Elle, Hindustan Times
Brand Strength	20	15	Ancient Living is a well-known brand for natural skincare products in India	Vogue, Femina
Category Momentum	20	10	Solid soap bars are popular in Indian market due to hygiene concerns	Mint, Business Standard
Price Positioning	20	10	Competitively priced for a luxury handmade soap in the Indian market	India Today, The Hindu
Competition	10	6	Faces competition from other natural handmade soap brands in India	Outlook, The Economic Times
Use-case Advantage	5	5	Addresses the specific needs of oily and combination skin types in India	Femina, Vogue
Final Market Score	100	66/100 (3.30/5)	Ancient Living Multani Mitti soap offers a competitive option for oily skin care in the Indian market.

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