AmLactin Rapid Relief Restoring Lotion Ceramides 24 Hr Dry Skin Relief Powerful Alpha Hydroxy Therapy Gently Exfoliates Lactic Acid AHA Restores Rough Flaky Dry Skin Paraben Free 7 9 oz

AmLactin Rapid Relief Restoring Lotion Ceramides 24 Hr Dry Skin Relief Powerful Alpha Hydroxy Therapy Gently Exfoliates Lactic Acid AHA Restores Rough Flaky Dry Skin Paraben Free 7 9 oz

Key Features: - Contains ceramides to help restore the skin barrier - Contains alpha hydroxy therapy with lactic acid AHA to exfoliate and moisturize dry, flaky skin - Provides 24-hour relief for dry skin - Paraben-free formula
For whom: This lotion is ideal for those with rough, flaky skin in need of intense hydration and restoration. It is suitable for all skin types.
Pros: - Fast-absorbing formula - Helps to soften and smooth rough, dry skin - Provides long-lasting relief for dry skin
Cons: - May not be suitable for those with sensitive skin due to the presence of alpha hydroxy acids

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	18	Innovative formula with ceramides and lactic acid aligns with current skincare trends	Gartner
Brand Strength	20	10	Established brand with positive reputation in skincare sector	Euromonitor
Category Momentum	20	15	Growing demand for premium body lotions in Indian market	Mintel
Price Positioning	20	8	Competitively priced compared to similar premium body lotions in India	Statista
Competition	10	10	Facing moderate competition from other established premium body lotion brands in India	Nielsen
Use-case Advantage	5	5	Addresses specific need for 24-hour dry skin relief, a common issue in Indian climate	Forrester
Final Market Score	100	66/100 (3.30/5)	Innovative formula and competitive pricing position it well in growing premium body lotion segment in India.

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