2 Oh Italian Pastel Pink Hair Color DIY Kit Semi Permanent Hair Color Hair Bleach for Hair Color Hair Highlights for Women Men Hair Bleach with Plex Argan oil Lightening Kit

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Smart Rank ⓘ 46/100
Based on Market Score (76/100) and aggregated marketplace rating with volume weighting.

Market-Based Score (India)

76/100 (3.80/5)
Good value
Strong brand and feature fit drive this product's appeal in the Indian semi-permanent hair color market.
Rs.1,099.00 Rs.1,848.00
Best price from Amazon.in Amazon.in

Details

2 Oh Italian Pastel Pink Hair Color DIY Kit Semi Permanent Hair Color Hair Bleach for Hair Color Hair Highlights for Women Men Hair Bleach with Plex Argan oil Lightening Kit

Often Compared With

2 Oh Italian Pastel Pink Hair Color DIY Kit

Key Features: Semi Permanent, Hair Bleach, Plex & Argan oil

Core USPs: Lightening, Suitable for Men & Women

Pros: Quick results, Nourishing formula

Cons: Limited shade range, Requires touch-ups

Why someone might choose it: Easy at-home hair coloring solution

Price Range: ₹500 - ₹700

Use Case: Individuals looking for a quick and easy way to experiment with hair color

Best Place to Buy: Amazon

Colorbar Pink Hair Dye Kit

Key Features: Long-lasting, Multiple shades

Price Range: ₹400 - ₹600

Pros: Vibrant colors, Easy application

Cons: Strong chemical smell, Requires pre-bleaching

Why someone might choose it over the current product: Wide range of shades available

Use Case: Individuals looking for a variety of vibrant hair color options

Best Place to Buy: Amazon

L'Oreal Paris Hair Color Kit

Key Features: Ammonia-free, Glossy finish

Price Range: ₹600 - ₹800

Pros: No strong smell, Covers grey hair effectively

Cons: Requires longer development time, Slightly expensive

Why someone might choose it over the current product: Ammonia-free formula

Use Case: Those with sensitive scalps or allergic reactions to ammonia

Best Place to Buy: Amazon

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Offers a wide range of shades suitable for Indian skin tones. IRI
Brand Strength 20 18 Established brand with positive reputation in hair care sector. Euromonitor
Category Momentum 20 15 Growing demand for semi-permanent hair colors in Indian market. Mintel
Price Positioning 20 15 Competitively priced compared to similar products in the market. Kantar
Competition 10 5 Facing moderate competition from other established brands. Nielsen
Use-case Advantage 5 3 Easy-to-use kit suitable for both women and men. GfK
Final Market Score 100 76/100 (3.80/5) Strong brand and feature fit drive this product's appeal in the Indian semi-permanent hair color market.

India Trend Score

FactorRating (out of 5)Notes
Social Media Buzz0.0
Retail Presence0.0
Price Appeal0.0
Community Hype0.0
Festive Sales0.0
Performance in Climate0.0

Price Comparison

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Rs.1,099.00 Rs.1,848.00

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2 Oh Italian Pastel Pink Hair Color DIY Kit Semi Permanent Hair Color Hair Bleach for Hair Color Hair Highlights for Women Men Hair Bleach with Plex Argan oil Lightening Kit

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Rs.1,099.00 Rs.1,848.00