Beauty Berry Ultra HD 12 Multicolor Base Concealer and Corrector Palette Full Coverage Blends Easily Multi Purpose Uses Smoothly Glide Lightweight Concealer for Women Enriched with Jojoba Seed Oil 01 42g

Beauty Berry Ultra HD 12 Multicolor Base Concealer and Corrector Palette Full Coverage Blends Easily Multi Purpose Uses Smoothly Glide Lightweight Concealer for Women Enriched with Jojoba Seed Oil 01 42g

Beauty Berry Ultra HD 12 Multicolor Base Concealer and Corrector Palette is a versatile makeup product that offers full coverage and blends easily on the skin. With multi-purpose uses, this palette is perfect for concealing blemishes, dark circles, and imperfections.

Key Features: - Contains 12 different shades for color correcting and concealing - Enriched with Jojoba Seed Oil to nourish the skin - Lightweight formula that glides smoothly on the skin - Provides ultra HD coverage for a flawless finish

For whom: This concealer palette is suitable for women of all skin types who are looking for a full coverage concealer that is easy to blend and offers multiple shades for color correcting.

Pros: - Versatile palette with 12 shades for various skin tones - Lightweight formula that feels comfortable on the skin - Blends easily for a seamless finish - Enriched with Jojoba Seed Oil to nourish and hydrate the skin

Cons: - Some users may find the palette to be on the pricier side - Limited shade range may not cater to all skin tones

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Wide range of colors and full coverage suitable for Indian skin tones.	Vogue India
Brand Strength	20	18	Well-known brand with a loyal customer base.	Brand Equity
Category Momentum	20	15	Growing demand for concealers in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Beauty Insider
Competition	10	10	Facing strong competition from established and new brands.	Femina
Use-case Advantage	5	3	Versatile palette suitable for various skin imperfections.	Elle India
Final Market Score	100	76/100 (3.80/5)	Highly competitive concealer palette with strong brand presence in the Indian market.

Factor	Rating (out of 5)	Notes
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