BARE COSMETICS GLOSSIFIED LIP DREAM GLOSS Needs Wants True Mauve Hydrating Nourishing Non Sticky Light Weight Long Lasting Enriched with Shea Butter 5ml

BARE COSMETICS GLOSSIFIED LIP DREAM GLOSS Needs Wants True Mauve Hydrating Nourishing Non Sticky Light Weight Long Lasting Enriched with Shea Butter 5ml

Key Features: - Hydrating and nourishing formula - Non-sticky and light weight - Long-lasting wear - Enriched with Shea Butter
For whom: This lip gloss is perfect for anyone looking for a hydrating and nourishing lip product that is long-lasting and comfortable to wear.
Pros: - The True Mauve shade is flattering on a variety of skin tones - The formula is enriched with Shea Butter for added hydration - Feels light on the lips and is not sticky - Long-lasting wear
Cons: - May need to reapply throughout the day for continuous shine and hydration

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers hydrating, nourishing, and long-lasting features desired by Indian consumers.	Vogue India
Brand Strength	20	18	Established brand with loyal customer base in India.	Brand Equity
Category Momentum	20	15	Growing demand for lip glosses in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar lip glosses in India.	Retail Today
Competition	10	9	Facing moderate competition from other popular lip gloss brands in India.	Cosmopolitan India
Use-case Advantage	5	4	Addresses the need for non-sticky and lightweight lip glosses in India.	Elle India
Final Market Score	100	76/100 (3.80/5)	Strong contender in the Indian lip gloss market with competitive features and pricing.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—