Inmorven Bath Body Brush Silicone Back Scrubber - 30in vs. 35in Options - Extra Long Exfoliating Body Scrubber With Handle for Men and Women - Blue

This back scrubber for the shower is available in two sizes, 30 inches and 35 inches, allowing you to choose the one that best fits your needs. Made by Inmorven, this bath body brush features silicone bristles that provide a gentle yet effective exfoliation experience. The extra-long handle ensures that you can easily reach those hard-to-access areas on your back.

This back scrubber is suitable for both men and women who want to improve their skin's health and appearance. The silicone bristles are soft on the skin, making it ideal for those with sensitive skin or skin conditions like eczema. The long handle makes it convenient for individuals with limited mobility to use without straining themselves.

Pros: - Comes in two sizes for customizable comfort - Silicone bristles provide gentle exfoliation - Extra-long handle for easy reach - Suitable for both men and women - Ideal for sensitive skin or skin conditions Cons: - Some users may find the handle too long for their liking - Silicone bristles may require more effort to clean thoroughly

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Longer size options cater to diverse consumer preferences and needs.	GfK
Brand Strength	20	10	Established brand reputation in the bath and body care segment.	Euromonitor
Category Momentum	20	15	Growing demand for bath and body care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar body scrubbers in the market.	Retail360
Competition	10	6	Facing moderate competition from other silicone body scrubber brands.	Nielsen
Use-case Advantage	5	5	Versatile design suitable for both men and women.	Kantar
Final Market Score	100	66/100 (3.30/5)	Innovative silicone body scrubber with handle offering diverse size options for Indian consumers.

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