Aveeno Active Naturals Stress Relief Moisturizing Lotion 12 Ounce

Aveeno Active Naturals Stress Relief Moisturizing Lotion 12 Ounce

This Aveeno lotion is designed to help relieve stress while also providing long-lasting moisture to the skin.

Key features of this product include the use of natural ingredients like lavender, chamomile, and ylang-ylang to help calm the senses and reduce stress.

This lotion is suitable for all skin types and can be used daily to help maintain soft, hydrated skin while also promoting relaxation.

Pros of this product include its soothing scent, non-greasy formula, and effectiveness at moisturizing the skin. Cons may include potential sensitivity to fragrance for some individuals.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Features like stress relief and natural ingredients align with current consumer preferences in India.	Euromonitor
Brand Strength	20	18	Aveeno is a well-known brand with a positive reputation in India.	Brandwatch
Category Momentum	20	15	Growing demand for stress relief body lotions in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the Indian market.	Retail360
Competition	10	8	Facing moderate competition from other established and emerging brands in the body lotion segment in India.	Nielsen
Use-case Advantage	5	5	Addresses a specific need for stress relief in a convenient lotion form.	Kantar
Final Market Score	100	76/100 (3.80/5)	Aveeno Stress Relief Lotion is well-positioned in the Indian market with strong brand recognition and alignment with consumer preferences.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—