Ariel Matic Top Load Washing Powder - 2 kg

About Product: Ariel Matic Top Load Detergent Washing Powder is specially designed for top load washing machines. It provides excellent cleaning and stain removal with its unique formula.

Key Features: - Advanced cleaning technology - Removes tough stains with ease - Suitable for top load washing machines - Long-lasting fragrance - Easy to use and store with its convenient packaging

For whom: This detergent powder is perfect for households with top load washing machines looking for a powerful cleaning solution that is gentle on clothes.

Pros: - Effective in removing stubborn stains - Leaves clothes smelling fresh for a long time - Economical packaging that lasts for a long time - Trusted brand with a reputation for quality Cons: - May not be suitable for front load washing machines - Some users may find the scent too strong for their liking

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Tailored for top load washing machines, suitable for Indian households.	Livemint, Financial Express
Brand Strength	20	18	Ariel is a well-established and trusted brand in India.	Economic Times, Hindu Business Line
Category Momentum	20	15	Growing demand for laundry products in Indian market.	Mint, Business Standard
Price Positioning	20	10	Competitively priced within the premium segment.	Business Today, CNBC TV18
Competition	10	8	Facing competition from Surf Excel and Tide in the Indian market.	Times of India, Moneycontrol
Use-case Advantage	5	5	Effective cleaning for tough Indian stains like curry and oil.	India Today, NDTV
Final Market Score	100	76/100 (3.80/5)	Ariel Matic Top Load Washing Powder is well-positioned in the competitive Indian laundry market.

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