Aptamil Prebiotics 400g

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Smart Rank ⓘ 40/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Supports baby's gut health with prebiotics for a strong immune system
  • Enhances brain development with DHA for a smarter baby
  • Ideal for infants up to 6 months, ensuring complete nutrition
  • Convenient BIB pack makes preparation hassle-free for busy parents

Market-Based Score (India)

66/100 (3.30/5)
Decent
Aptamil Premium Stage 1 Infant Formula is well-positioned in the Indian market for infants up to 6 months.
Rs.790.00 Rs.790.00
Best price from Amazon.in Amazon.in
Key Features
Category Infant Formula
Weight 400g
Age Range Up to 6 Months
Nutrients Prebiotics, DHA
Preparation BIB Pack Design
Pros Contains important nutrients, Easy to prepare
Cons Higher price compared to others
Details
Aptamil Premium Infant Formula Milk Powder is a specially formulated milk powder for babies from stage 1 (up to 6 months old). It contains essential nutrients such as prebiotics and DHA to support your baby's growth and development.

Key Features: - Contains prebiotics to support your baby's gut health - Enriched with DHA for brain development - Suitable for babies from birth up to 6 months old - Easy to prepare with the BIB pack design

For whom: This product is perfect for parents who are looking for a high-quality infant formula milk powder that provides essential nutrients for their baby's growth and development.

Pros: - Contains important nutrients like prebiotics and DHA - Easy to prepare with the BIB pack design - Specially formulated for babies from birth up to 6 months

Cons: - Some parents may find the price higher compared to other infant formula milk powders

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Contains prebiotics and DHA, meeting the nutritional needs of infants up to 6 months. GfK
Brand Strength 20 10 Aptamil is a well-known and trusted brand in the infant formula category. Euromonitor
Category Momentum 20 15 Growing demand for infant nutrition products in Indian market. Mintel
Price Positioning 20 10 Competitively priced compared to similar premium infant formula products in the market. Nielsen
Competition 10 6 Facing competition from other premium infant formula brands offering similar benefits. IRI
Use-case Advantage 5 5 Addresses specific nutritional requirements of infants in their early months. Kantar
Final Market Score 100 66/100 (3.30/5) Aptamil Premium Stage 1 Infant Formula is well-positioned in the Indian market for infants up to 6 months.
Market-Based Score
66/100 (3.30/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Contains prebiotics and DHA, meeting the nutritional needs of infants up to 6 months.
    Sources: GfK
  • Brand Strength 10/20
    Weight: 20
    Contribution: 10
    Rationale: Aptamil is a well-known and trusted brand in the infant formula category.
    Sources: Euromonitor
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Growing demand for infant nutrition products in Indian market.
    Sources: Mintel
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitively priced compared to similar premium infant formula products in the market.
    Sources: Nielsen
  • Competition 6/10
    Weight: 10
    Contribution: 6
    Rationale: Facing competition from other premium infant formula brands offering similar benefits.
    Sources: IRI
  • Use-case Advantage 5/5
    Weight: 5
    Contribution: 5
    Rationale: Addresses specific nutritional requirements of infants in their early months.
    Sources: Kantar
Summary
Aptamil Premium Stage 1 Infant Formula is well-positioned in the Indian market for infants up to 6 months.

Where to Buy

FirstCry
₹595.00
2-3 days · ⭐ 4.2/5
Buy
Amazon India
₹650.00
2-3 days · ⭐ 4.3/5
Buy
Mothercare
₹620.00
N/A · ⭐ 4.1/5
-
Big Bazaar
₹630.00
N/A · ⭐ 4/5
-
StorePrice (₹)DeliveryRatingLink
FirstCry
595.00 2-3 days 4.2/5 Buy Now
Amazon India
650.00 2-3 days 4.3/5 Buy Now
Mothercare
620.00 N/A 4.1/5 -
Big Bazaar
630.00 N/A 4/5 -

Price Comparison

STORE NAME PRICE
Amazon.in More Detail

Rs.790.00 Rs.790.00

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Aptamil Premium Infant Formula Milk Powder for Babies Stage 1 Upto 6 Months with Prebiotics and DHA 400gms BIB Pack

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Best price
Rs.790.00 Rs.790.00