Presto Lavender Disinfectant Surface Floor Cleaner - 5 Liters - Kills 99.9% of Germs - Removes Stains - Safe on Hands - Amazon Brand

The Amazon Brand Presto Disinfectant Surface Floor Cleaner is a powerful liquid cleaner designed to keep your home clean and free from germs. It has a delightful lavender scent that leaves your surfaces smelling fresh and clean.
Key features of this product include its ability to kill 99.9% of germs, its effectiveness in removing tough stains, and its gentle formula that is safe to use on hands. The 5-litre can provides you with plenty of cleaning solution to tackle even the toughest messes.
This disinfectant surface floor cleaner is ideal for anyone looking for a reliable and effective cleaner to keep their home clean and germ-free. It is perfect for households with children or pets, as it effectively removes harmful bacteria and viruses from surfaces.
Pros: - Kills 99.9% of germs - Removes tough stains - Gentle formula safe for hands Cons: - May not be suitable for all types of surfaces - Strong lavender scent may be overwhelming to some individuals

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Large size, germ-killing ability, and stain removal feature align well with Indian consumer preferences.	Livemint, Business Insider
Brand Strength	20	10	Amazon's strong brand reputation in India.	Forbes, Business Today
Category Momentum	20	15	Growing demand for disinfectant products in Indian market.	Mint, ET
Price Positioning	20	10	Competitively priced for the Indian market.	The Hindu, CNBC
Competition	10	6	Facing competition from both local and international disinfectant brands in India.	Business Standard, Financial Express
Use-case Advantage	5	5	Safe on hands feature is a key advantage for Indian consumers.	Economic Times
Final Market Score	100	66/100 (3.30/5)	Strong product positioning in the Indian disinfectant market segment.

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