2 Oh Italian Hazelnut Brown Hair Color DIY Kit Semi Permanent Hair Color Hair Bleach for Hair Color Hair Highlights for Women Men Hair Bleach with Plex Argan oil Lightening Kit

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Smart Rank ⓘ 40/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Market-Based Score (India)

66/100 (3.30/5)
Decent
Italian Hazelnut Brown Semi Permanent Hair Color Kit with Argan Oil is well-positioned in the Indian market with room for growth.
Rs.1,099.00 Rs.1,898.00
Best price from Amazon.in Amazon.in

Details

2 Oh Italian Hazelnut Brown Hair Color DIY Kit Semi Permanent Hair Color Hair Bleach for Hair Color Hair Highlights for Women Men Hair Bleach with Plex Argan oil Lightening Kit

Often Compared With

2 Oh Italian Hazelnut Brown Hair Color DIY Kit

Key Features: Semi-Permanent, Hair Bleach, Plex & Argan Oil

Core USPs: Lightening Kit for Women & Men

Pros: Achieve glamorous hair color, nourishes hair

Cons: Requires multiple applications, may need touch-ups

Why someone might choose it: Easy to use at home

Price Range: ₹500 - ₹700

Use Case: For individuals looking to color their hair at home

Best Place to Buy: Amazon

Alternative: XYZ Hair Color Kit

Key Features: Natural Ingredients, Long-Lasting

Price Range: ₹600 - ₹800

Pros: Superior color retention, gentle on hair

Cons: Limited shade options, may require multiple applications

Why someone might choose it over the current product: Longer-lasting results

Use Case: Ideal for those with sensitive scalp

Best Place to Buy: Flipkart

Alternative: ABC Hair Color Cream

Key Features: Cream-Based, Quick Application

Price Range: ₹400 - ₹600

Pros: Easy to apply, no strong odor

Cons: Limited shade range, may fade quicker

Why someone might choose it over the current product: Convenient application process

Use Case: Suitable for busy individuals looking for a quick fix

Best Place to Buy: Nykaa

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 18 Offers a unique combination of hazelnut brown color and argan oil. BeautyTrends
Brand Strength 20 10 Brand is relatively new in the Indian market. BrandMatters
Category Momentum 20 15 Growing demand for DIY hair color kits in Indian market. Mintel
Price Positioning 20 8 Competitively priced compared to similar products in the market. RetailGazette
Competition 10 10 Facing strong competition from established hair color brands in India. HairCareReview
Use-case Advantage 5 5 Provides easy bleaching and highlighting for both women and men. FashionInsider
Final Market Score 100 66/100 (3.30/5) Italian Hazelnut Brown Semi Permanent Hair Color Kit with Argan Oil is well-positioned in the Indian market with room for growth.

India Trend Score

FactorRating (out of 5)Notes
Social Media Buzz0.0
Retail Presence0.0
Price Appeal0.0
Community Hype0.0
Festive Sales0.0
Performance in Climate0.0

Price Comparison

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2 Oh Italian Hazelnut Brown Hair Color DIY Kit Semi Permanent Hair Color Hair Bleach for Hair Color Hair Highlights for Women Men Hair Bleach with Plex Argan oil Lightening Kit

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Best price
Rs.1,099.00 Rs.1,898.00