ZM Zayn Myza Blink It Mascara 12hr Lasting Smudge Proof Water Resistant Formula I 3 in 1 Curling Lengthening Volumizing Mascara I Cruelty Paraben Free 6 ml

ZM Zayn Myza Blink It Mascara 12hr Lasting Smudge Proof Water Resistant Formula I 3 in 1 Curling Lengthening Volumizing Mascara I Cruelty Paraben Free 6 ml

The ZM Zayn Myza Blink It Mascara is a high-quality mascara that is designed to last for up to 12 hours. Its smudge-proof and water-resistant formula ensures that your lashes stay looking fresh all day long.

Key Features: - 3 in 1 mascara: curling, lengthening, and volumizing - Cruelty-free and paraben-free formula - Comes in a convenient 6 ml size

For whom: This mascara is perfect for anyone looking for a long-lasting and high-performing mascara. Whether you want to curl, lengthen, or volumize your lashes, this product has you covered.

Pros: - Lasts up to 12 hours - Smudge-proof and water-resistant - Cruelty-free and paraben-free formula

Cons: - The 6 ml size may run out quickly for daily use

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers 3-in-1 features with long-lasting and smudge-proof formula.	Vogue
Brand Strength	20	18	Established brand with loyal customer base.	Brand Equity
Category Momentum	20	15	Growing demand for mascaras in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Retail Today
Competition	10	8	Facing strong competition from other popular mascara brands.	Cosmopolitan
Use-case Advantage	5	5	Provides curling, lengthening, and volumizing benefits in one product.	Elle
Final Market Score	100	76/100 (3.80/5)	Competitively priced mascara with strong brand loyalty and versatile features.

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