Yardley London English Lavender Refreshing Deodorant Body Spray For Women 150ml

Yardley London English Lavender Refreshing Deodorant Body Spray For Women 150ml

About Product: Yardley London English Lavender Refreshing Deodorant Body Spray is a classic, timeless fragrance that combines soothing lavender with fresh floral notes. This deodorant body spray is designed to keep you feeling fresh and confident all day long.

Key Features: - Long-lasting fragrance - Alcohol-free formula - Contains natural lavender extracts - Gentle on the skin - Suitable for everyday use

For whom: This deodorant body spray is perfect for women who appreciate traditional and elegant scents. It is ideal for those who enjoy the calming and refreshing aroma of lavender.

Pros: - Keeps you feeling fresh throughout the day - Alcohol-free formula is gentle on the skin - Classic lavender fragrance is soothing and timeless

Cons: - Some users may find the scent too strong - May need to reapply throughout the day for optimal freshness.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Lavender fragrance popular among Indian women	Vogue, Femina
Brand Strength	20	10	Yardley London well-established in Indian market	Brand Equity, Business Standard
Category Momentum	20	15	Deodorant market growing rapidly in India	Mintel, Euromonitor
Price Positioning	20	10	Competitively priced compared to similar products	Retail360, The Economic Times
Competition	10	6	Facing competition from international and local brands	India Retailing, Business Today
Use-case Advantage	5	5	Long-lasting freshness ideal for daily wear	Cosmopolitan
Final Market Score	100	66/100 (3.30/5)	Yardley London English Lavender Deodorant: Well-positioned in growing Indian market.

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