Wild Stone Code Titanium Body Perfume for Men 120ml

Wild Stone Code Titanium Body Perfume for Men 120ml

Key Features: - Long-lasting fragrance - Refreshing and masculine scent - Compact and easy to carry bottle

For whom: Ideal for men who want a sophisticated and alluring fragrance that lasts all day.

Pros: - The fragrance is long-lasting and doesn't fade easily - The scent is refreshing and perfect for daily wear - The compact bottle can easily fit in a pocket or bag for on-the-go freshness

Cons: - Some may find the scent too strong for their liking - Not suitable for those who prefer subtle or light fragrances

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Features align well with Indian consumer preferences	Mint
Brand Strength	20	18	Wild Stone is a well-known brand in India	Brand Equity
Category Momentum	20	15	Strong growth in deodorant market in India	Euromonitor
Price Positioning	20	15	Competitively priced compared to similar products	Business Standard
Competition	10	10	Facing tough competition from other established brands	Economic Times
Use-case Advantage	5	3	Offers long-lasting fragrance suitable for daily use	Hindu
Final Market Score	100	86/100 (4.30/5)	Strong contender in the Indian deodorant market with competitive pricing and good brand recognition.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—