Wella Professionals Ultime Repair Shampoo 250ml

Wella Professionals Ultime Repair Shampoo 250ml

About Product: Wella Professionals Ultime Repair Shampoo is a luxurious shampoo designed to repair and nourish damaged hair. Formulated with silk amino acids and vitamins, this shampoo helps to strengthen and hydrate hair for a healthy, glossy finish.
Key Features: - Repairs damaged hair - Strengthens and hydrates - Provides a glossy finish - Contains silk amino acids and vitamins
For whom: This shampoo is ideal for those with damaged or over-processed hair looking to restore health and vitality to their locks. It is suitable for all hair types and textures.
Pros: - Repairs and strengthens damaged hair - Leaves hair feeling soft and smooth - Adds shine and gloss - Helps to improve overall hair health
Cons: - Some may find the price point to be on the higher side - May not be suitable for those with very oily hair types

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Contains key ingredients for repairing damaged hair, aligning with Indian consumers' needs.	CosmeticsDesignAsia
Brand Strength	20	18	Wella is a well-established and trusted brand in the Indian market.	Brandwatch
Category Momentum	20	15	Growing demand for premium hair care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium hair care products in India.	Euromonitor
Competition	10	8	Facing competition from both international and local brands offering similar repair shampoos in India.	BusinessWire
Use-case Advantage	5	5	Addresses specific hair repair needs of Indian consumers effectively.	BeautyPackaging
Final Market Score	100	76/100 (3.80/5)	Strong brand and product fit in growing Indian premium hair care market.

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