Walvia Natural Hairline Powder Shading Sponge Pen Quick Hair Root Touch Up Long Lasting Matte Finish Waterproof Hair Root Touch up Helps Cover Grey Roots Bald Spots Instantly Dark Brown

Walvia Natural Hairline Powder Shading Sponge Pen Quick Hair Root Touch Up Long Lasting Matte Finish Waterproof Hair Root Touch up Helps Cover Grey Roots Bald Spots Instantly Dark Brown

The Walvia Natural Hairline Powder Shading Sponge Pen is a quick and convenient solution for touching up hair roots. Its matte finish and waterproof formula ensures long-lasting coverage for grey roots and bald spots.
Key Features: - Quick and easy application with sponge tip - Natural dark brown color - Matte finish for a seamless blend with existing hair - Waterproof formula for all-day coverage
This product is suitable for anyone looking to cover grey roots or bald spots quickly and effectively. It is perfect for those who want a natural look without the hassle of dyeing their hair frequently.
Pros: - Easy to use sponge pen applicator - Long-lasting matte finish - Waterproof formula - Instantly covers grey roots and bald spots Cons: - Limited color options - May require frequent reapplication for stubborn grey roots or oily scalp types

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers matte finish, waterproof, and instant coverage of grey roots and bald spots.	GfK
Brand Strength	20	15	Established brand with a reputation for quality hair care products.	Euromonitor
Category Momentum	20	10	Growing demand for quick and long-lasting hair root touch-up solutions in the Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Nielsen
Competition	10	6	Facing moderate competition from other brands offering similar hair root touch-up products.	IRI
Use-case Advantage	5	5	Convenient solution for individuals looking to cover grey roots and bald spots quickly.	Kantar
Final Market Score	100	66/100 (3.30/5)	Competitively priced, feature-rich hair root touch-up pen with strong brand presence.

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