VIP Hair Colour Shampoo for Women and Men Dark Brown Pack of 2 100 grey hair coverage in 15 minutes Long lasting

VIP Hair Colour Shampoo for Women and Men Dark Brown Pack of 2 100 grey hair coverage in 15 minutes Long lasting

Key Features: - VIP Hair Colour Shampoo is specifically designed for both women and men. - Provides 100% grey hair coverage in just 15 minutes. - Offers long-lasting results for a vibrant and youthful appearance.

For Whom: - This product is ideal for individuals looking for a quick and easy solution to cover their grey hair. - Suitable for busy professionals, students, or anyone seeking a convenient at-home hair coloring option.

Pros: - Saves time with its quick application process. - Results in full coverage of grey hair for a natural look. - Long-lasting formula means fewer touch-ups required.

Cons: - May not be suitable for individuals with sensitive skin or allergies to hair dye ingredients. - The color may fade over time and require regular reapplication for maintained results.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	High coverage and quick application time meet consumer needs	Euromonitor
Brand Strength	20	15	VIP brand well-known and trusted in India for hair care products	Brand Equity
Category Momentum	20	10	Growing demand for permanent hair color products in Indian market	Mintel
Price Positioning	20	10	Competitively priced for the value it offers in the market	Retail360
Competition	10	6	Facing moderate competition from other established hair color brands	Business Standard
Use-case Advantage	5	5	Convenient solution for both men and women with long-lasting results	IndiaRetailing
Final Market Score	100	66/100 (3.30/5)	VIP Hair Colour Shampoo for Women and Men Dark Brown offers a competitive solution in the Indian permanent hair color market.

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