Typsy Beauty Silk Cushion Liquid Blush Wand Strawberry Champagne 2 in 1 Highlighter Blush Hybrid Cushion Tip Applicator Lightweight Buildable Blush Ultra Pigmented 12ml

Typsy Beauty Silk Cushion Liquid Blush Wand Strawberry Champagne 2 in 1 Highlighter Blush Hybrid Cushion Tip Applicator Lightweight Buildable Blush Ultra Pigmented 12ml

The Tipsy Beauty Silk Cushion Liquid Blush Wand in Strawberry Champagne is a versatile 2-in-1 product that can be used as both a highlighter and a blush. The hybrid cushion tip applicator makes it easy to apply the product evenly onto the skin for a seamless finish.
This lightweight formula is buildable, allowing you to achieve your desired level of pigment intensity. The ultra-pigmented formula provides a long-lasting, radiant glow that looks natural and flattering on all skin tones.
This product is perfect for anyone looking to add a pop of color and luminosity to their makeup look. Whether you prefer a subtle flush of color or a more dramatic highlight, this blush wand can be tailored to suit your style.
Pros: 1. Versatile 2-in-1 product 2. Cushion tip applicator for easy application 3. Lightweight and buildable formula 4. Ultra-pigmented for long-lasting wear 5. Flattering on all skin tones Cons: 1. May not be suitable for those who prefer a matte finish 2. Limited shade range

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Features like cushion tip applicator and hybrid formula align with current market trends in India.	Elle
Brand Strength	20	18	Strong brand reputation in beauty industry in India.	Vogue
Category Momentum	20	15	Growing demand for innovative blush products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the Indian market.	Femina
Competition	10	8	Facing moderate competition from established and emerging brands offering similar blush products in India.	Cosmopolitan
Use-case Advantage	5	5	Offers dual functionality as a highlighter and blush, catering to Indian consumers' preference for versatile products.	Grazia
Final Market Score	100	76/100 (3.80/5)	Innovative blush wand with strong brand backing, well-positioned in the competitive Indian market.

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