ThriveCo Cr me Permanent Natural Black Hair Color 100 Grey Coverage Hyaplex Bond Building Technology Long Lasting Damage Free Color Ammonia Free Nourishing Anti Aging Formula Men Women 130 ml

ThriveCo Cr me Permanent Natural Black Hair Color 100 Grey Coverage Hyaplex Bond Building Technology Long Lasting Damage Free Color Ammonia Free Nourishing Anti Aging Formula Men Women 130 ml

ThriveCo Crème Permanent Natural Black Hair Color is a high-quality hair coloring product that provides 100% grey coverage. With Hyaplex Bond Building Technology, this hair color helps to strengthen and protect the hair while coloring.

This long-lasting color is damage-free and does not contain any ammonia, making it gentle on the hair and scalp. The nourishing anti-aging formula ensures that your hair remains healthy and vibrant after coloring.

This product is suitable for both men and women who are looking for a natural black hair color that covers grey hair effectively.

Pros: - Provides 100% grey coverage - Contains Hyaplex Bond Building Technology for stronger and healthier hair - Ammonia-free and gentle on the scalp - Nourishing anti-aging formula Cons: - May require multiple applications for desired color intensity

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers advanced features like Hyaplex Bond Building Technology and Anti-Aging Formula	GfK
Brand Strength	20	15	ThriveCo is a recognized brand in the hair color segment	Euromonitor
Category Momentum	20	10	Growing demand for permanent hair color in Indian market	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium products	Nielsen
Competition	10	6	Facing competition from established brands with similar offerings	IRI
Use-case Advantage	5	5	Suitable for both men and women, catering to a wider audience	Kantar
Final Market Score	100	66/100 (3.30/5)	ThriveCo Cr me Permanent Natural Black Hair Color holds a strong position in the Indian market for permanent hair color products.

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