TFIT TRANSLUCENT SET FINISHING POWDER 02

TFIT TRANSLUCENT SET FINISHING POWDER 02

The TFIT Translucent Set Finishing Powder 02 is a lightweight, translucent setting powder that helps to smooth out your complexion and set your makeup in place for a long-lasting finish.

Key Features: - Translucent formula that works for all skin tones - Helps to blur imperfections and minimize the appearance of pores - Sets makeup in place for extended wear - Matte finish that controls shine throughout the day

For whom: This finishing powder is suitable for all skin types, including oily, dry, and combination skin. It is perfect for anyone looking to set their makeup for a flawless finish and extend the wear of their products.

Pros: - Lightweight formula that feels comfortable on the skin - Blurs imperfections for a smooth complexion - Extends the wear of makeup - Suitable for all skin tones

Cons: - Some may find the translucent formula too light for their liking - May not provide enough oil control for very oily skin types

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers desired features like translucent finish and shade variety.	Vogue
Brand Strength	20	18	Established brand with strong reputation in cosmetics.	Brand Equity
Category Momentum	20	15	Growing demand for compact powders in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Retail Today
Competition	10	8	Facing moderate competition from other popular compact powders.	Cosmopolitan
Use-case Advantage	5	5	Addresses specific needs like oil control and long-lasting wear.	Elle
Final Market Score	100	76/100 (3.80/5)	Well-positioned compact powder with strong brand and features.

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