Swiss Beauty Perfect Lash Transparent Volumizing Mascara Lightweight and Non sticky With Lash Growth Formula 7ml

Swiss Beauty Perfect Lash Transparent Volumizing Mascara Lightweight and Non sticky With Lash Growth Formula 7ml

About Product: Swiss Beauty Perfect Lash Transparent Volumizing Mascara is a lightweight and non-sticky formula that provides voluminous lashes. With added lash growth formula, it not only enhances the look of your lashes but also promotes their growth.

Key Features: - Transparent formula - Volumizing effect - Lightweight and non-sticky - Contains lash growth formula - Comes in a 7ml tube

For whom: This mascara is suitable for anyone looking to enhance the volume of their lashes while also promoting their growth. It is especially beneficial for those with sparse or short lashes.

Pros: - Lightweight and non-sticky formula - Promotes lash growth - Provides voluminous lashes - Transparent formula can be used alone or as a top coat

Cons: - Some may find the transparent formula less dramatic compared to traditional black mascara

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Transparent, volumizing, non-sticky formula aligns with current trends.	Elle
Brand Strength	20	18	Strong brand reputation in the beauty industry.	Vogue
Category Momentum	20	15	Growing demand for mascaras in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Forbes
Competition	10	8	Facing moderate competition from established and emerging brands.	Cosmopolitan
Use-case Advantage	5	5	Lash growth formula adds value for consumers seeking dual benefits.	Grazia
Final Market Score	100	76/100 (3.80/5)	Well-positioned mascara with growth formula, competitive pricing, and strong brand backing.

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