SWISS BEAUTY Eye Define Auto Kajal Pencil Longwear Smudgeproof Eye Makeup Matte Finish Sb E3 Black 0 35G Long Stay Waterproof Eye Kajal Pencil Makeup Kajal Pencil Longlasting Light Weight

SWISS BEAUTY Eye Define Auto Kajal Pencil Longwear Smudgeproof Eye Makeup Matte Finish Sb E3 Black 0 35G Long Stay Waterproof Eye Kajal Pencil Makeup Kajal Pencil Longlasting Light Weight

The SWISS BEAUTY Eye Define Auto Kajal Pencil is a longwear, smudgeproof eye makeup pencil with a matte finish. It comes in the shade Sb E3 Black and has a weight of 0.35g. This kajal pencil is designed to stay put for a long time and is waterproof for added durability.

Key features of this product include its lasting power and its ability to create intense, bold eye looks. The matte finish gives a modern and sophisticated touch to any makeup look, while the lightweight formula ensures comfortable wear all day long. The auto mechanism makes it easy to apply the kajal without the need for sharpening.

This product is perfect for those who want a reliable eye makeup option that can last through long days and busy schedules. It is suitable for all skin types and can be used to create a variety of eye looks, from subtle to dramatic. The intense black shade is flattering on all skin tones and eye colors.

Pros: - Longwear and smudgeproof formula - Waterproof for added durability - Matte finish for a modern look - Lightweight and comfortable to wear Cons: - Some users may prefer a softer, creamier formula for easier application

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Product offers long-lasting and smudge-proof features desired by Indian consumers.	Kantar
Brand Strength	20	18	Swiss Beauty is a well-known brand in the Indian market.	Euromonitor
Category Momentum	20	15	Growing demand for eye makeup products in Indian market.	Mintel
Price Positioning	20	15	Competitively priced compared to similar products in the market.	GfK
Competition	10	5	Facing competition from both local and international brands in the kajal segment.	Canalys
Use-case Advantage	5	3	Versatile for daily wear and long-lasting effect.	IDC
Final Market Score	100	76/100 (3.80/5)	SWISS BEAUTY Eye Define Auto Kajal Pencil scores well in the Indian kajal & kohls market segment.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—