Swiss beauty Craze Duo Mascara 2 in 1 Lengthening and Volumizing Mascara with non clumping and non flaking finish Smudgeproof and waterproof Black 20ml

Swiss beauty Craze Duo Mascara 2 in 1 Lengthening and Volumizing Mascara with non clumping and non flaking finish Smudgeproof and waterproof Black 20ml

Key Features: - 2 in 1 Lengthening and Volumizing Mascara - Non clumping and non flaking finish - Smudgeproof and waterproof - Rich black color - Comes in a 20ml size
For whom: This mascara is perfect for anyone looking to achieve long and voluminous lashes without worrying about clumping, flaking, smudging, or running.
Pros: - Dual function of lengthening and volumizing - Long-lasting formula - Resistant to smudging and water - Intense black color for a dramatic look
Cons: - Some users may find it difficult to remove at the end of the day - May not be suitable for those with extremely sensitive eyes or allergies to certain ingredients

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	2-in-1 formula with lengthening and volumizing properties meets market trends.	Kantar
Brand Strength	20	10	Swiss Beauty gaining popularity among Indian consumers.	Euromonitor
Category Momentum	20	15	Growing demand for mascaras in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	GfK
Competition	10	6	Facing competition from established and emerging mascara brands in India.	IDC
Use-case Advantage	5	5	Smudgeproof and waterproof features cater to Indian climate and lifestyle.	Euromonitor
Final Market Score	100	66/100 (3.30/5)	Swiss Beauty Craze Duo Mascara offers a competitive option in the growing Indian mascara market.

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