SugarBoo Curls Soft Hold Curl Defining Cream 100ml for Dry Frizzy Wavy Curly Hair Vegan CG Friendly No Parabens Sulphates Other Nasties

SugarBoo Curls Soft Hold Curl Defining Cream 100ml for Dry Frizzy Wavy Curly Hair Vegan CG Friendly No Parabens Sulphates Other Nasties

Key Features: - Soft hold curl defining cream - Specifically formulated for dry, frizzy, wavy, and curly hair - Vegan and CG friendly - Free from parabens, sulphates, and other harmful chemicals

For whom: This product is perfect for individuals with dry, frizzy, wavy, and curly hair looking to define and enhance their natural curls without weighing them down.

Pros: - Provides a soft hold for defined curls - Vegan and CG friendly formula - Free from harmful chemicals - Helps to combat frizz and add moisture to hair

Cons: - Some users may prefer a stronger hold for their curls - May not be suitable for individuals with straight hair types

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Meets needs of Indian consumers with dry, frizzy, wavy, curly hair	IndiaToday
Brand Strength	20	15	Established brand with loyal customer base	Brandwatch
Category Momentum	20	10	Creams, Gels & Lotions in high demand in Indian market	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market	ETRetail
Competition	10	6	Facing moderate competition from similar curl defining creams	BusinessStandard
Use-case Advantage	5	5	Addresses specific concerns of vegan and CG-friendly consumers	Vogue
Final Market Score	100	66/100 (3.30/5)	SugarBoo Curls Soft Hold Curl Defining Cream 100ml well-positioned in Indian market for dry, frizzy, wavy, curly hair

Factor	Rating (out of 5)	Notes
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