SUGAR POP Waterproof Mascara Vitamin E Jojoba Oil Smudge proof Lengthening Water Resistant 8 gms 01 Black

SUGAR POP Waterproof Mascara Vitamin E Jojoba Oil Smudge proof Lengthening Water Resistant 8 gms 01 Black

About Product: SUGAR POP Waterproof Mascara is a high-quality mascara that is perfect for everyday wear and special occasions. It is designed to provide long-lasting length and volume to your lashes without smudging. Key Features: This mascara is waterproof, smudge-proof, and water-resistant, making it ideal for all-day wear. It contains Vitamin E and Jojoba Oil to nourish and protect your lashes while providing lengthening effects. For whom: This mascara is suitable for anyone who wants to enhance their natural lashes and achieve a bold, dramatic look. Whether you have short, sparse lashes or long and full lashes, this mascara will help you achieve your desired look. Pros: - Long-lasting formula that stays in place all day - Contains nourishing ingredients like Vitamin E and Jojoba Oil - Provides lengthening effects for a bold, dramatic look - Waterproof and smudge-proof for all-day wear Cons: - May require multiple coats for maximum volume - Some users may prefer a mascara with a curved wand for easier application

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers key features like water resistance, lengthening, and enriched with Vitamin E and Jojoba Oil, aligning well with market trends.	Kantar
Brand Strength	20	10	Established brand with a reputation for quality cosmetics.	Euromonitor
Category Momentum	20	15	Growing demand for waterproof and smudge-proof mascaras in the Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar waterproof mascaras in the market.	GfK
Competition	10	6	Facing moderate competition from established and emerging brands offering similar waterproof mascaras.	IRI
Use-case Advantage	5	5	Provides long-lasting wear and easy removal, meeting consumer needs for convenience.	Nielsen
Final Market Score	100	66/100 (3.30/5)	Strong contender in the waterproof mascara segment with competitive pricing and key features.

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