SUGAR Cosmetics PLAY POWER DRIP LIP GLOSS 01 Mood

SUGAR Cosmetics PLAY POWER DRIP LIP GLOSS 01 Mood

The SUGAR Cosmetics PLAY POWER DRIP LIP GLOSS in shade 01 Mood is a high-shine, non-sticky lip gloss that is perfect for adding a pop of color to your lips.
Key Features: - Enriched with jojoba oil and shea butter for hydration - Long-lasting formula - High-shine finish
For whom: This lip gloss is perfect for anyone looking to add a glossy finish to their makeup look. It is suitable for all skin types and ages.
Pros: - Hydrating formula - Long-lasting wear - High-shine finish adds dimension to lips
Cons: - May need to reapply throughout the day for maximum shine

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Innovative features align with current market trends.	Vogue India
Brand Strength	20	18	Strong brand reputation and customer loyalty.	Brand Equity
Category Momentum	20	15	Growing demand for lip glosses in Indian market.	Mintel
Price Positioning	20	10	Competitive pricing compared to similar products.	Retail Today
Competition	10	8	Facing moderate competition with room for growth.	Business Standard
Use-case Advantage	5	5	Unique benefits cater to specific consumer needs.	Elle India
Final Market Score	100	76/100 (3.80/5)	Strong brand with innovative features, competitive pricing, and growth potential.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—