SUGAR Cosmetics Born To Wing Gel Eyeliner with Brush Smudgeproof Matte Lasts Upto 12 hrs 01 Blackmagic Woman

SUGAR Cosmetics Born To Wing Gel Eyeliner with Brush Smudgeproof Matte Lasts Upto 12 hrs 01 Blackmagic Woman

Key Features: - Gel eyeliner with a brush for easy application - Smudge-proof and matte finish - Long-lasting formula that can last up to 12 hours - Shade: 01 Blackmagic Woman

For Whom: This gel eyeliner is perfect for anyone looking for a long-lasting, smudge-proof eyeliner in a classic black shade. Whether you're a makeup beginner or a beauty enthusiast, this product is great for achieving a bold and defined eye look.

Pros: - Easy to apply with the included brush - Lasts all day without smudging - Matte finish for a sleek look - Versatile shade that complements any eye color

Cons: - Some users may find the formula too dry for their liking - May require a few layers for a more intense black color

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Long-lasting, smudge-proof gel eyeliner with matte finish is on-trend	Vogue India
Brand Strength	20	18	SUGAR Cosmetics known for quality and innovation in cosmetics	Brandwatch
Category Momentum	20	15	Eyeliner category growing rapidly in Indian market	Mintel
Price Positioning	20	10	Competitively priced compared to similar high-end gel eyeliners	Retail360
Competition	10	8	Facing competition from established and emerging brands in the eyeliner market	Cosmopolitan India
Use-case Advantage	5	5	Versatile for both everyday wear and special occasions	Elle India
Final Market Score	100	76/100 (3.80/5)	Strong product in a competitive market, well-positioned for growth in India

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
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Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—