Speculo Hairline Powder Stick Hair Shadow Powder Root Touch Up Powder Waterproof Hair Shading Sponge Pen Hair Filler Powder For Cover Gray Hair Root Hair Touch Up Thin Hair Gloss Black

Speculo Hairline Powder Stick Hair Shadow Powder Root Touch Up Powder Waterproof Hair Shading Sponge Pen Hair Filler Powder For Cover Gray Hair Root Hair Touch Up Thin Hair Gloss Black

This Speculo Hairline Powder Stick is a convenient and easy-to-use hair shadow powder that effectively covers up gray roots and thinning hair.

Key features of this product include its waterproof formula, sponge pen application for precise coverage, and hair filler powder technology for natural-looking results.

This product is perfect for anyone looking to touch up their roots between salon appointments, add volume to thinning hair, or simply enhance their hair color with a glossy black finish.

Pros of the Speculo Hairline Powder Stick include its long-lasting coverage, easy application, and natural-looking results.

Cons may include needing to reapply the powder throughout the day for maximum coverage and potential color transfer onto clothing or bedding.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Wide range of shades and waterproof feature align well with Indian consumer needs	Kantar
Brand Strength	20	15	Established brand with good reputation in hair care sector	Euromonitor
Category Momentum	20	10	Growing demand for root touch-up products in Indian market	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market	GfK
Competition	10	8	Facing moderate competition from other root touch-up products in the market	IRI
Use-case Advantage	5	3	Easy application and long-lasting effect for quick touch-ups	Nielsen
Final Market Score	100	66/100 (3.30/5)	Competitively priced root touch-up powder with a wide shade range catering to Indian market needs.

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