SKINPLUS Fruit Vinegar Black Gel Color Professions Hair Colour 500mlx2

SKINPLUS Fruit Vinegar Black Gel Color Professions Hair Colour 500mlx2

SKINPLUS Fruit Vinegar Black Gel Color is a professional hair colouring product that is formulated with fruit vinegar to nourish and protect the hair. It provides long-lasting colour and shine, while also keeping the hair healthy and vibrant.

Key Features:
- Formulated with fruit vinegar for nourished and protected hair
- Provides long-lasting colour and shine
- Keeps hair healthy and vibrant

For whom:
This product is ideal for professionals in the hair colouring industry who want a high-quality product that delivers beautiful results. It is also suitable for individuals who want to colour their hair at home with salon-quality results.

Pros:
- Nourishes and protects the hair
- Long-lasting colour and shine
- Easy to use

Cons:
- May require multiple applications for desired results
- Strong vinegar scent may not be appealing to some users

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Innovative fruit vinegar formula catering to hair health trend.	Nielsen
Brand Strength	20	15	Established brand with loyal customer base in hair color segment.	Euromonitor
Category Momentum	20	10	Growing demand for permanent hair color in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium hair color products.	GfK
Competition	10	6	Facing strong competition from established and emerging hair color brands.	IRI
Use-case Advantage	5	5	Convenient pack size for multiple applications or users.	Kantar
Final Market Score	100	66/100 (3.30/5)	Innovative hair color with strong brand backing, facing competitive market.

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