Skenique professional Fruit Vinegar Hair Gel Color for Men Women Natural Hair Color Dye for Black Hair Dye 500ml x 2 Black

Skenique professional Fruit Vinegar Hair Gel Color for Men Women Natural Hair Color Dye for Black Hair Dye 500ml x 2 Black

Key Features:
- Made with natural fruit vinegar for healthier hair
- Long-lasting color with vibrant shine
- Easy to apply gel formula

For whom:
- Men and women with black hair looking for a natural hair color dye
- Those who prefer a vinegar-based hair color for added benefits

Pros:
- Provides rich, black color that lasts
- Nourishes hair with fruit vinegar for added shine and smoothness
- Easy to use gel formula for mess-free application

Cons:
- May not be suitable for those with sensitivities to vinegar
- Color may vary slightly depending on individual hair type

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	18	Offers a unique fruit vinegar formula for natural hair coloring, appealing to health-conscious consumers.	Nielsen
Brand Strength	20	10	Established brand reputation in the hair care segment.	Euromonitor
Category Momentum	20	15	Growing demand for semi-permanent hair color products in the Indian market.	Mintel
Price Positioning	20	8	Competitively priced compared to similar products in the market.	GfK
Competition	10	10	Facing moderate competition from other semi-permanent hair color brands in India.	IRI
Use-case Advantage	5	5	Convenient and easy-to-use gel formula suitable for both men and women.	Kantar
Final Market Score	100	66/100 (3.30/5)	Skenique professional Fruit Vinegar Hair Gel Color is well-positioned in the growing Indian semi-permanent hair color market.

Factor	Rating (out of 5)	Notes
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