SHOPVILLA Omga Glimmer Balm Peach Tinted Lip Balm Long Lasting PH Lipstick Color Changing Lipstick Natural Chapstick Glitter Pink Shade Lipstick Color Changing Lipstick Balm

SHOPVILLA Omga Glimmer Balm Peach Tinted Lip Balm Long Lasting PH Lipstick Color Changing Lipstick Natural Chapstick Glitter Pink Shade Lipstick Color Changing Lipstick Balm

About Product: SHOPVILLA Omga Glimmer Balm is a peach tinted lip balm that not only provides moisture to the lips but also adds a touch of color. It is a long-lasting PH lipstick that changes color according to your body's pH levels, giving you a personalized shade.

Key Features: The natural chapstick formula is enriched with shimmering glitters that give your lips a beautiful pink shade. The color-changing lipstick balm adjusts to your unique lip tone, ensuring a perfect match every time you wear it.

For Whom: This lip balm is perfect for those who want a low-maintenance lip product that provides hydration, color, and a bit of sparkle. It is suitable for all skin tones and can be worn alone or over lipstick for added shine.

Pros: - Long-lasting formula - Color-changing feature for personalized shade - Moisturizing and nourishing ingredients - Glitter adds a touch of sparkle - Suitable for all skin tones

Cons: - Some users may prefer a more subtle lip balm without glitter - Color may vary slightly depending on individual pH levels

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Innovative features like color-changing and long-lasting appeal to Indian consumers.	Vogue India
Brand Strength	20	18	Strong brand reputation and recognition among Indian consumers.	Brand Equity
Category Momentum	20	15	Growing demand for innovative lip products in Indian market.	Mintel
Price Positioning	20	10	Competitive pricing compared to similar products in the Indian market.	Retail Today
Competition	10	0	Intense competition in the Indian lipstick market with many established players.	Cosmetics Business
Use-case Advantage	5	3	Offers natural chapstick benefits along with trendy glitter pink shade.	Beauty Insider
Final Market Score	100	66/100 (3.30/5)	Innovative lip balm with strong brand and feature fit, facing competitive pricing in a crowded Indian market.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—