SHEA MOISTURE Simple Kind To Skin Micellar Cleansing Wipes 25 wipes Instantly Removes Water Proof Make Up Impurities Unclogs Pores Super Soft Face Wipes with Gentle Cleansers Multivitamins

SHEA MOISTURE Simple Kind To Skin Micellar Cleansing Wipes 25 wipes Instantly Removes Water Proof Make Up Impurities Unclogs Pores Super Soft Face Wipes with Gentle Cleansers Multivitamins

The Shea Moisture Simple Kind To Skin Micellar Cleansing Wipes are designed to instantly remove waterproof makeup, impurities, and unclog pores. These super soft face wipes contain gentle cleansers and multivitamins to leave your skin feeling clean and refreshed.
For those looking for a convenient and effective way to cleanse their skin, these wipes are perfect for all skin types. Whether you have sensitive skin or are simply looking for a quick and easy makeup removal solution, these wipes are a great option.
Pros: - Instantly removes waterproof makeup - Gentle on skin with no harsh chemicals - Leaves skin feeling clean and refreshed - Convenient for on-the-go use Cons: - May not be as effective for heavy makeup removal - Packaging is not environmentally friendly<br />

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers micellar technology, gentle cleansers, and multivitamins, aligning with consumer preferences for effective yet gentle makeup removal.	Euromonitor
Brand Strength	20	18	Well-known brand with positive reputation for skincare products.	Brandwatch
Category Momentum	20	15	Growing demand for makeup cleansing wipes in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium makeup wipes in the market.	Kantar
Competition	10	8	Facing competition from established and emerging brands offering similar makeup cleansing wipes.	Nielsen
Use-case Advantage	5	5	Convenient and effective solution for quick makeup removal on-the-go.	GfK
Final Market Score	100	76/100 (3.80/5)	Well-positioned makeup cleansing wipes with strong brand and feature fit.

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