SHEA MOISTURE Coconut Hibicus Curl Shine Shampoo 384 ml

SHEA MOISTURE Coconut Hibicus Curl Shine Shampoo 384 ml

About Product: SHEA MOISTURE Coconut Hibiscus Curl Shine Shampoo is a nourishing shampoo specifically formulated for curly hair. It is made with natural and organic ingredients that help moisturize and define curls while reducing frizz.

Key Features: - Enriched with Coconut Oil, Hibiscus Flower Extract, and Neem Oil - Sulfate-free and color-safe - Restores and hydrates curly hair - Adds shine and bounce to curls

For Whom: This shampoo is ideal for those with curly hair looking to enhance their natural curls and add shine. It is suitable for all curl types, from loose waves to tight coils.

Pros: - Leaves hair feeling softer and more manageable - Helps define and enhance curls - Gentle formula that won't strip hair of its natural oils

Cons: - Some users may find the scent too strong - May not work as well for those with very fine or straight hair

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Tailored ingredients for curly hair needs, sulfate-free formula.	Incosmetics
Brand Strength	20	18	Established reputation for quality and effectiveness in hair care.	Brandwatch
Category Momentum	20	15	Growing demand for natural hair care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium natural shampoos.	Euromonitor
Competition	10	8	Facing competition from other established natural hair care brands in India.	Nielsen
Use-case Advantage	5	5	Specifically designed to enhance curls and add shine for Indian hair types.	BeautyPackaging
Final Market Score	100	76/100 (3.80/5)	Well-positioned premium natural shampoo catering to Indian curly hair needs.

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