Schwarzkopf Colour Specialist At Home Permanent Hair Colour With Omegaplex Anti Breakage Technology And Hyaluronic Acid With 2 After Colour Repair Masks For Softer Hair 5 65 Chocolate Brown 165ml

Schwarzkopf Colour Specialist At Home Permanent Hair Colour With Omegaplex Anti Breakage Technology And Hyaluronic Acid With 2 After Colour Repair Masks For Softer Hair 5 65 Chocolate Brown 165ml

Schwarzkopf Colour Specialist is a high-quality at-home permanent hair colour that features Omegaplex anti-breakage technology and hyaluronic acid. This combination helps to protect and strengthen the hair during the colouring process, resulting in healthier and softer hair.
Key features of this product include the Omegaplex technology, which helps to prevent breakage and damage to the hair, as well as the addition of hyaluronic acid, which helps to hydrate and nourish the hair. The package also includes two after-colour repair masks that help to further improve the condition of the hair, leaving it soft and silky.
This product is perfect for those who want to colour their hair at home but are concerned about potential damage. The Omegaplex technology and hyaluronic acid work together to protect the hair, resulting in a more gentle colouring experience.
Pros: Schwarzkopf Colour Specialist provides long-lasting colour, helps to prevent breakage and damage, and leaves the hair feeling soft and healthy. The addition of hyaluronic acid helps to hydrate and nourish the hair, resulting in a beautiful shine. Cons: Some users may find the scent of the product to be strong, and the colour may fade slightly over time. Additionally, the colour may not turn out as expected for those with very dark or light hair.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Omegaplex Anti Breakage Technology and Hyaluronic Acid are appealing to Indian consumers seeking hair care benefits.	Nielsen
Brand Strength	20	18	Schwarzkopf is a well-known and trusted brand in the Indian market.	Euromonitor
Category Momentum	20	15	Growing demand for at-home hair colouring products in India.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the Indian market.	GfK
Competition	10	8	Facing competition from both local and international brands offering similar permanent hair colour products in India.	IRI
Use-case Advantage	5	5	Convenient solution for consumers looking to achieve salon-quality hair colour at home.	Kantar
Final Market Score	100	76/100 (3.80/5)	Strong brand and features position Schwarzkopf Colour Specialist well in the competitive Indian at-home hair colour market.

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