Santoor Skin Moisturizing Sandal Turmeric Bathing Soap with Nourishing Anti Aging Properties For Soft Smooth and Younger Looking Skin For All Skin Types Pack of 4 100g

Santoor Skin Moisturizing Sandal Turmeric Bathing Soap with Nourishing Anti Aging Properties For Soft Smooth and Younger Looking Skin For All Skin Types Pack of 4 100g

Santoor Skin Moisturizing Sandal Turmeric Bathing Soap is a luxurious soap that nourishes and moisturizes the skin while providing anti-aging properties. It is specially formulated with the goodness of sandalwood and turmeric to leave the skin soft, smooth, and younger looking.
Key Features: - Enriched with sandalwood and turmeric - Nourishes and moisturizes the skin - Provides anti-aging properties - Suitable for all skin types - Comes in a pack of 4 bars, each 100g
For whom: This soap is suitable for anyone looking to nourish and moisturize their skin while also wanting to combat the signs of aging. It is ideal for all skin types and can be used by both men and women.
Pros: - Leaves the skin soft, smooth, and hydrated - Helps to reduce the appearance of fine lines and wrinkles - Has a pleasant sandalwood fragrance - Suitable for daily use Cons: - Some may find the price a bit high compared to other soaps - May not lather as much as other soaps

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Sandal and turmeric are popular ingredients for skin nourishment in India.	Euromonitor
Brand Strength	20	18	Santoor is a well-established brand known for quality skincare products.	Brandwatch
Category Momentum	20	15	Growing demand for natural skincare products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced for a pack of 4, appealing to price-conscious Indian consumers.	Retail360
Competition	10	0	Intense competition in the solid soap bars market segment in India.	AC Nielsen
Use-case Advantage	5	3	Offers anti-aging properties suitable for all skin types, meeting diverse consumer needs.	GfK
Final Market Score	100	66/100 (3.30/5)	Santoor Skin Moisturizing Soap offers a balanced mix of natural ingredients and competitive pricing in the Indian solid soap bars market.

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