S f r Color 63 Color Shimmery Finish Pressed Pigment Eyeshadow Palette Multicolour 69 5 g

S f r Color 63 Color Shimmery Finish Pressed Pigment Eyeshadow Palette Multicolour 69 5 g

About Product: The SfR Color 63 Color Shimmery Finish Pressed Pigment Eyeshadow Palette is a versatile palette containing 63 vibrant shades in a range of finishes.

Key Features: The palette features highly pigmented shades with a shimmery finish, making it perfect for creating bold and colorful eye looks. The pressed pigment formula ensures smooth application and long-lasting wear.

For whom: This palette is ideal for makeup enthusiasts who love experimenting with different eye looks and want a wide variety of colors to choose from. It is suitable for both beginners and experienced makeup artists.

Pros: - Wide range of 63 vibrant shades - Highly pigmented with a shimmery finish - Smooth application and long-lasting wear - Suitable for a variety of eye looks - Versatile and travel-friendly packaging

Cons: - Some shades may have fallout during application - Not all shades may be suitable for everyday wear due to their bold colors

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Wide range of colors and shimmery finish align with current trends in Indian market.	Vogue India
Brand Strength	20	10	Established brand with loyal customer base in India.	Brand Equity
Category Momentum	20	15	High demand for eyeshadow palettes in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in India.	Retail360
Competition	10	6	Facing moderate competition from both local and international eyeshadow brands in India.	Cosmopolitan India
Use-case Advantage	5	5	Versatile palette suitable for both day and night looks in Indian context.	Elle India
Final Market Score	100	66/100 (3.30/5)	Well-positioned eyeshadow palette with strong brand and feature fit for Indian market.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
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Community Hype	0.0	—
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