Ruby s Organics Mascara Black Natural Non toxic Long lasting Waterproof Full lift Eye Makeup Safe and Non irritating Formula for Sensitive Eyes Cruelty Free Paraben Free Black 6 5ml

Ruby s Organics Mascara Black Natural Non toxic Long lasting Waterproof Full lift Eye Makeup Safe and Non irritating Formula for Sensitive Eyes Cruelty Free Paraben Free Black 6 5ml

Ruby's Organics Mascara in Black is a natural, non-toxic, and long-lasting formula that is also waterproof. It provides full lift for your lashes, making your eye makeup look stunning all day long.
This mascara is safe and non-irritating, making it perfect for those with sensitive eyes. It is also cruelty-free and paraben-free, giving you peace of mind about what you are putting on your skin.
This mascara is perfect for anyone looking for a high-quality, natural mascara that will make their lashes stand out.
Pros: Long-lasting, natural, non-toxic, waterproof, full lift for lashes, safe for sensitive eyes, cruelty-free, paraben-free. Cons: May be more expensive than traditional mascaras, limited availability in stores.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Long-lasting, waterproof, and safe formula aligns with Indian consumers' preferences for durable and skin-friendly makeup.	Elle
Brand Strength	20	18	Ruby's Organics is a well-known brand for organic cosmetics in India.	Vogue
Category Momentum	20	15	Growing demand for natural and non-toxic beauty products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar natural mascaras in the Indian market.	Femina
Competition	10	8	Faces competition from other natural mascara brands in India, but stands out with its cruelty-free and paraben-free formula.	Cosmopolitan
Use-case Advantage	5	5	Suitable for sensitive eyes, meeting the needs of consumers with eye sensitivities.	Grazia
Final Market Score	100	76/100 (3.80/5)	Ruby's Organics Mascara Black is a top choice in the Indian market for its natural, long-lasting, and safe formula.

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