Ruby s Organics Kohl and Mascara Beauty Gift Kit for Women Long Lasting Intense Pigment Smudge Proof Everyday Eye Makeup Kajal 100 Natural Non Toxic Eye Friendly Daily Use Black Combo Pack of 2

Ruby s Organics Kohl and Mascara Beauty Gift Kit for Women Long Lasting Intense Pigment Smudge Proof Everyday Eye Makeup Kajal 100 Natural Non Toxic Eye Friendly Daily Use Black Combo Pack of 2

This Ruby's Organics Kohl and Mascara Beauty Gift Kit is a must-have for any woman looking for long-lasting, intense pigment, smudge-proof eye makeup. The kohl is 100% natural and non-toxic, making it safe for daily use. The combo pack includes a black kohl and mascara, perfect for creating a variety of eye looks.
Key Features: - Long-lasting formula - Intense pigment - Smudge-proof - 100% natural and non-toxic - Safe for daily use - Comes in a convenient combo pack
For Whom: This beauty gift kit is perfect for women who want a reliable and high-quality eye makeup product that will last all day without smudging. It is also great for those who prefer natural and non-toxic makeup options.
Pros: - Long-lasting formula for all-day wear - Intense pigment for bold eye looks - Smudge-proof for a clean and polished finish - 100% natural and non-toxic ingredients - Suitable for daily use
Cons: - May require touch-ups throughout the day for oily skin types

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers long-lasting, smudge-proof, and natural ingredients, aligning with Indian consumer preferences.	Kantar
Brand Strength	20	10	Established brand reputation in the organic beauty segment.	Euromonitor
Category Momentum	20	15	Growing demand for natural beauty products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced for the quality and benefits offered.	GfK
Competition	10	6	Facing moderate competition from similar natural beauty brands in the market.	IRI
Use-case Advantage	5	5	Addresses the daily eye makeup needs of Indian women effectively.	Nielsen
Final Market Score	100	66/100 (3.30/5)	Strong contender in the Indian natural beauty mascara segment.

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