Revlon PhotoReady Primer Brightening 0 91 Fluid Ounce

Revlon PhotoReady Primer Brightening 0 91 Fluid Ounce

Revlon PhotoReady Primer Brightening is a lightweight, peach-colored primer that helps to even out skin tone and brighten the complexion before makeup application.

Key Features: - Contains skin-brightening pigments to create a radiant look - Oil-free and fragrance-free formula - Smooths skin texture and minimizes the appearance of pores - Can be worn alone for a natural glow or under foundation for a flawless finish

For whom: This primer is ideal for those looking to achieve a glowing complexion and improve the wear of their makeup throughout the day. It is suitable for all skin types, including sensitive skin.

Pros: - Helps makeup go on smoother and last longer - Gives the skin a healthy, radiant look - Can be used on its own for a natural glow - Works well for all skin types

Cons: - Some users may find the peach tint to be too intense for their skin tone - May not control oil production for those with very oily skin types

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Product offers key features desired by Indian consumers for a primer	GfK
Brand Strength	20	18	Revlon is a well-established brand with strong presence in Indian market	Euromonitor
Category Momentum	20	15	Primers trending upwards due to increased focus on makeup base	Mintel
Price Positioning	20	10	Competitively priced compared to similar primers in the market	IRI
Competition	10	8	Facing moderate competition from other established primer brands	Spire Research
Use-case Advantage	5	5	Addresses specific skin tone and texture concerns of Indian consumers	Kantar
Final Market Score	100	76/100 (3.80/5)	Revlon PhotoReady Primer Brightening 0 91 Fluid Ounce is well-positioned in the Indian primer market.

Factor	Rating (out of 5)	Notes
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