Revlon Nearly Naked Makeup Pressed Powder

Revlon Nearly Naked Makeup Pressed Powder

Revlon Nearly Naked Makeup Pressed Powder is a lightweight powder that helps achieve a natural, radiant finish for your makeup look.
Key Features: - Provides buildable coverage - Blurs imperfections - Oil-absorbing formula - Infused with green tea, black currant, and vitamin E
For whom: Ideal for those looking for a natural-looking finish without the heaviness of traditional powders. Suitable for all skin types.
Pros: - Lightweight and comfortable to wear - Blurs imperfections for a smooth complexion - Available in a range of shades to match different skin tones - Oil-absorbing formula helps control shine throughout the day
Cons: - May not provide enough coverage for those with severe skin imperfections or discoloration. - Some might find the powder too sheer for their liking.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Well-suited features meeting Indian consumer preferences.	Vogue
Brand Strength	20	18	Revlon's strong brand presence and reputation in India.	Brand Equity
Category Momentum	20	15	Growing demand for compact powders in Indian market.	Mintel
Price Positioning	20	15	Competitive pricing compared to similar products in the market.	ET Retail
Competition	10	5	Facing moderate competition from other established brands.	Business Standard
Use-case Advantage	5	3	Versatile usage scenarios enhancing consumer value proposition.	Femina
Final Market Score	100	76/100 (3.80/5)	Revlon Nearly Naked Makeup Pressed Powder holds a strong position in the Indian compact powder market.

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