REVLON Colorstay Sharp Line Liquid Eye Pen 24 HRS Waterproof Smudge Transfer Proof Blackest Black

REVLON Colorstay Sharp Line Liquid Eye Pen 24 HRS Waterproof Smudge Transfer Proof Blackest Black

The REVLON Colorstay Sharp Line Liquid Eye Pen is a long-lasting, waterproof and smudge-proof eyeliner that delivers intense and precise lines for up to 24 hours.

Key Features:
- Waterproof formula that resists smudging and transferring
- Precise felt tip for easy application and sharp lines
- Intense black color for a bold and dramatic look
- Long-lasting formula that stays put for up to 24 hours
For whom:
This eyeliner is perfect for anyone looking for a long-lasting and intense black eyeliner that can withstand sweat, tears, and humidity.

Pros:
- Easy to use felt tip applicator for precise application
- Waterproof and smudge-proof formula stays put all day
- Intense black color for a bold and dramatic look
- Long-lasting formula that can withstand sweat and humidity
Cons:
- May require multiple layers for a more intense color
- Can be difficult to remove, especially after long wear

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Product offers long-lasting, waterproof, and smudge-proof features which are highly sought after in India	IndiaRetailing
Brand Strength	20	18	Revlon is a well-known and trusted brand in India	Brandwatch
Category Momentum	20	15	Strong demand for eyeliners in Indian market	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the Indian market	Euromonitor
Competition	10	8	Facing strong competition from other popular eyeliner brands in India	BeautyInsider
Use-case Advantage	5	5	Easy to apply for everyday use, appealing to Indian consumers	RetailToday
Final Market Score	100	76/100 (3.80/5)	Strong contender in the Indian eyeliner market with competitive pricing and desirable features.

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