REVLON Colorstay Opaque One Stroke Gel Defining Eyeliner Blackest Black

REVLON Colorstay Opaque One Stroke Gel Defining Eyeliner Blackest Black

- About Product The REVLON Colorstay Opaque One Stroke Gel Defining Eyeliner in Blackest Black is a long-lasting and highly pigmented eyeliner that provides intense color with just one stroke. It is designed to give you a precise and defined look that lasts all day without smudging or fading.

- Key Features This gel eyeliner has a smooth and creamy texture that glides on effortlessly, making it easy to create sharp lines and wings. The formula is waterproof and smudge-proof, making it ideal for long days or special occasions. It also comes with a built-in sharpener for convenience.

- For whom This eyeliner is perfect for anyone looking for a bold and dramatic eye look. Whether you're a makeup beginner or a beauty enthusiast, this eyeliner is easy to use and delivers high impact color that stays put.

- Pros & Cons Pros: The intense color payoff, long-lasting formula, and easy application make this eyeliner a standout product. It is also versatile and can be used for a variety of looks, from natural to bold.
Cons: Some users may find the gel formula dries out quickly in the pot, so it's important to keep the cap tightly closed when not in use. Additionally, the intense pigmentation may require extra care when removing, especially for those with sensitive eyes.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	REVLON Colorstay Opaque One Stroke Gel Defining Eyeliner meets Indian consumers' demand for long-lasting and easy-to-apply eyeliners.	Vogue India
Brand Strength	20	18	Revlon is a well-established brand in India with strong consumer trust.	Brand Equity
Category Momentum	20	15	Eyeliner category growing rapidly in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar gel eyeliners in the Indian market.	Retail Today
Competition	10	8	Facing strong competition from Maybelline and Lakme gel eyeliners in the Indian market.	Cosmopolitan India
Use-case Advantage	5	5	Offers precise application in one stroke, saving time for Indian consumers.	Elle India
Final Market Score	100	76/100 (3.80/5)	REVLON Colorstay Opaque One Stroke Gel Defining Eyeliner Blackest Black is a strong contender in the Indian eyeliner market segment.

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