Revlon ColorSilk Permanent Hair Color For Women Salon Perfect Hair Colour at Home with 100 Grey Coverage Pro Keratin No Ammonia Up to 8 Weeks of Colour Shade Medium Brown 4N Pack of 1

Revlon ColorSilk Permanent Hair Color For Women Salon Perfect Hair Colour at Home with 100 Grey Coverage Pro Keratin No Ammonia Up to 8 Weeks of Colour Shade Medium Brown 4N Pack of 1

Revlon ColorSilk Permanent Hair Color is a salon-quality hair color that you can use at home. With its 100% grey coverage and pro-keratin formula, you can achieve vibrant, long-lasting color without any ammonia.

Key Features: - Salon-quality hair color - 100% grey coverage - Pro-keratin formula for healthy, shiny hair - No ammonia - Up to 8 weeks of color

This hair color is perfect for women who want to achieve salon-quality results at home. Whether you're looking to cover up greys or just want to change up your look, Revlon ColorSilk Permanent Hair Color is a great option.

Pros: - Easy to use at home - Vibrant, long-lasting color - No harsh chemicals like ammonia - Leaves hair looking healthy and shiny Cons: - Some may find the scent to be strong - Color may fade slightly after repeated washings

Overall, Revlon ColorSilk Permanent Hair Color is a great option for women who want to achieve beautiful, salon-quality results at home. With its easy application and long-lasting color, you can enjoy vibrant hair color for weeks to come.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers 100% grey coverage, Pro Keratin formula, and no ammonia, meeting key consumer preferences in India.	GfK
Brand Strength	20	10	Revlon is a well-known brand with a strong presence in the Indian market.	Euromonitor
Category Momentum	20	15	Growing demand for at-home hair coloring products in India.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the Indian market.	Retail360
Competition	10	6	Facing competition from both international and local brands offering similar permanent hair color products in India.	AC Nielsen
Use-case Advantage	5	5	Provides salon-quality hair color at home, appealing to convenience-seeking Indian consumers.	Kantar
Final Market Score	100	66/100 (3.30/5)	Revlon ColorSilk Permanent Hair Color in Medium Brown 4N offers a competitive option in the Indian market for at-home permanent hair coloring.

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