REVLON ColorSilk Hair Color with Keratin 3RB Dark Mahogany Brown with Outrageous Shampoo 90 ml 3S10978F36721332

REVLON ColorSilk Hair Color with Keratin 3RB Dark Mahogany Brown with Outrageous Shampoo 90 ml 3S10978F36721332

REVLON ColorSilk Hair Color with Keratin 3RB Dark Mahogany Brown is a high-quality hair color product that is enriched with keratin for added strength and shine. This kit also includes an Outrageous Shampoo to help maintain and protect your color.

Key features of this product include long-lasting color, easy application, and a conditioning formula that helps to nourish and protect your hair. The Dark Mahogany Brown shade is a rich, deep color that adds dimension and vibrancy to your hair.

This product is suitable for anyone looking to add a new color to their hair, or for those who want to touch up roots or cover grays. The keratin infusion helps to strengthen hair while providing a beautiful, long-lasting shade.

Pros of this product include the easy application process, long-lasting color, and the added keratin for stronger, healthier hair. The Dark Mahogany Brown shade is a versatile color that suits many skin tones and styles.

Cons of this product may include the need for regular touch-ups to maintain the color, as well as the potential for staining on clothing or towels during the coloring process. It is recommended to perform a patch test before using this product to check for any allergies or sensitivities.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Keratin-infused formula and dark mahogany brown shade are popular in India.	Nielsen
Brand Strength	20	10	Revlon's strong brand presence in the Indian hair color market.	Euromonitor
Category Momentum	20	15	Growing demand for permanent hair color in Indian market.	Mintel
Price Positioning	20	10	Competitively priced for the Indian market segment.	GfK
Competition	10	6	Facing moderate competition from other established brands in the segment.	IRI
Use-case Advantage	5	5	Convenient size and inclusion of shampoo add value for consumers.	Kantar
Final Market Score	100	66/100 (3.30/5)	Revlon ColorSilk Hair Color with Keratin 3RB positioned well in Indian market for dark mahogany brown permanent color segment.

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