Revlon ColorSilk Hair Color 20 Brown Black 1 ea

Revlon ColorSilk Hair Color 20 Brown Black 1 ea

Revlon ColorSilk Hair Color 20 Brown Black is a specially formulated hair dye that provides long-lasting color and shine. This product is ammonia-free for gentle coloring that won't damage your hair.

Key Features: - Ammonia-free formula - Long-lasting color - Adds shine to hair - Easy to use at home

For Whom: This hair color is suitable for anyone looking to darken their hair with a rich brown-black shade. It is easy to use at home and provides professional-looking results.

Pros: - Ammonia-free formula is gentle on hair - Long-lasting color - Adds shine to hair - Easy to apply at home

Cons: - May require more frequent touch-ups for gray coverage.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers a wide range of shades suitable for Indian consumers.	IRI
Brand Strength	20	18	Revlon is a well-established brand in the Indian hair color market.	Euromonitor
Category Momentum	20	15	Growing demand for permanent hair color in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	GfK
Competition	10	8	Facing competition from other established brands in the same segment.	Nielsen
Use-case Advantage	5	5	Easy application process suitable for home use.	Kantar
Final Market Score	100	76/100 (3.80/5)	Revlon ColorSilk Hair Color 20 Brown Black 1 ea holds a strong position in the Indian permanent hair color market.

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