REV LON COLOR SILK Ammonia Free Hair Color NUMBER No 4N Medium Brown

REV LON COLOR SILK Ammonia Free Hair Color NUMBER No 4N Medium Brown

Key Features:
- Ammonia-free formula
- Leaves hair silky and smooth
- Provides long-lasting color
- Easy to use at home
For whom:
This hair color is suitable for anyone looking to color their hair at home without the harsh effects of ammonia. It is perfect for those who want to achieve a medium brown shade with a natural look.
Pros:
- Ammonia-free formula is gentler on hair
- Leaves hair feeling soft and shiny
- Provides even and long-lasting color
Cons:
- May not be as strong or long-lasting as ammonia-based hair colors
- Some users may prefer a different shade

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers a wide range of shades suitable for Indian skin tones.	Vogue India
Brand Strength	20	10	Well-established brand with a loyal customer base in India.	Brand Equity
Category Momentum	20	15	Growing demand for ammonia-free hair colors in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Retail Today
Competition	10	6	Facing strong competition from other popular ammonia-free hair color brands.	Beauty World
Use-case Advantage	5	5	Easy application process suitable for home use.	Beauty Magazine
Final Market Score	100	66/100 (3.30/5)	A well-positioned ammonia-free hair color in the competitive Indian market.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—