RENEE Midnight Matte Eyeliner Gel Darkest Black Long Lasting Smudge Proof Waterproof Formula One Swipe Application with Intense Pigment Enriched with Vitamin E Chamomile Aloe Vera 2 5ml

RENEE Midnight Matte Eyeliner Gel Darkest Black Long Lasting Smudge Proof Waterproof Formula One Swipe Application with Intense Pigment Enriched with Vitamin E Chamomile Aloe Vera 2 5ml

Key Features: - Midnight Matte finish for a bold and dramatic look - Long lasting and smudge proof formula - Waterproof, perfect for all day wear - One swipe application for easy use - Enriched with Vitamin E, Chamomile, and Aloe Vera for added nourishment
For whom: This eyeliner gel is perfect for those who love a bold and dramatic eye look. Whether you're heading to a special occasion or just want to add some extra flair to your everyday makeup routine, this product is a great choice.
Pros: - Intense pigment for a striking look - Enriched with Vitamin E, Chamomile, and Aloe Vera for added benefits - Easy and quick application with one swipe - Long lasting and smudge proof formula ensures your look stays put all day
Cons: - Some may find the formula a bit drying, so be sure to moisturize the eye area before application

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Product offers key features desired by Indian consumers	IndiaRetailing
Brand Strength	20	18	RENEE established as a trusted brand in Indian cosmetics	Brandwatch
Category Momentum	20	15	Eyeliner category growing rapidly in Indian market	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in market	Euromonitor
Competition	10	8	Facing moderate competition from established and new brands	Forbes
Use-case Advantage	5	5	One-swipe application saves time for busy Indian consumers	Vogue
Final Market Score	100	76/100 (3.80/5)	RENEE Midnight Matte Eyeliner Gel positioned well in growing Indian market.

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