RENEE Frizz Free Hair Finishing Stick Anti Frizz Hair Wax Stick Wand For Flyaway Hairs Non Sticky Greasy Hair Fix Gel Anti Flyaways Baby Hair Use As Hair Setting Spray Biotin Rosemary 15ml

RENEE Frizz Free Hair Finishing Stick Anti Frizz Hair Wax Stick Wand For Flyaway Hairs Non Sticky Greasy Hair Fix Gel Anti Flyaways Baby Hair Use As Hair Setting Spray Biotin Rosemary 15ml

Key Features: - Helps to tame flyaway hairs and frizz - Non-sticky formula - Infused with biotin and rosemary for hair health - Can be used as a hair setting spray

For whom: - Individuals with frizzy or flyaway hair - Those looking for an easy and convenient hair finishing solution - Suitable for all hair types

Pros: - Portable and easy to use - Helps to smooth hair for a polished look - Nourishing ingredients for hair health - Can be used on-the-go for quick touch-ups

Cons: - May not be as effective for very thick or coarse hair - Some users may find the scent too strong

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Unique features like anti-frizz and hair setting spray are well-suited for Indian consumers.	Vogue India
Brand Strength	20	10	Established brand with loyal customer base in India.	Brand Equity
Category Momentum	20	15	Growing demand for hair styling products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Retail Today
Competition	10	6	Facing moderate competition from other anti-frizz hair products in the Indian market.	Cosmopolitan India
Use-case Advantage	5	5	Addresses common hair issues faced by Indian consumers like flyaways and greasy hair.	Femina
Final Market Score	100	66/100 (3.30/5)	Well-positioned anti-frizz hair wax stick with good market fit in India.

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