RENEE Colorlock Transfer Not Lip Crayon with Sharpener SPF 20 Waterproof Smudgeproof Lightweight Long Lasting Intense Color Payoff with Ultra Matte Finish Enriched with Vitamin E Desire 3gm

RENEE Colorlock Transfer Not Lip Crayon with Sharpener SPF 20 Waterproof Smudgeproof Lightweight Long Lasting Intense Color Payoff with Ultra Matte Finish Enriched with Vitamin E Desire 3gm

RENEE Colorlock Transfer Not Lip Crayon is a versatile lipstick that offers long-lasting color payoff with a waterproof and smudgeproof formula. It is enriched with Vitamin E to keep your lips hydrated and nourished throughout the day.

Key Features:
- Waterproof and smudgeproof formula
- Enriched with Vitamin E
- Sharpener included for precise application
- SPF 20 protection
- Ultra Matte finish
- Lightweight and comfortable to wear
- Intense color payoff
- Long-lasting formula
For whom:
This lip crayon is perfect for busy individuals who want a lipstick that will not budge throughout the day. It is suitable for all skin types and comes in a beautiful shade of Desire.

Pros: - Long-lasting formula - Waterproof and smudgeproof - Enriched with Vitamin E - Sharpener included - SPF 20 protection Cons: - Some users may find the ultra matte finish too drying for their liking.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	SPF 20, waterproof, smudgeproof, and enriched with Vitamin E align well with Indian consumers' preferences for lip care products.	Euromonitor
Brand Strength	20	18	Renée is a recognized brand with a loyal customer base in India.	Brandwatch
Category Momentum	20	15	Growing demand for long-lasting lipsticks in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Retail360
Competition	10	8	Facing moderate competition from other established brands offering similar long-lasting lipsticks.	Cosmopolitan
Use-case Advantage	5	5	The ultra-matte finish and intense color payoff cater to the trend of bold lip looks in India.	Vogue
Final Market Score	100	76/100 (3.80/5)	Renée Colorlock Transfer Not Lip Crayon is well-positioned in the Indian market for long-lasting lipsticks.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—